Hello, I’m Hai

I'm an analytical and revenue-driven events and field marketing leader. With over 10 years of experience managing field and event marketing programs at high-growth tech companies–including Anaplan, Blend, and Lyra Health–I specialize in driving demand generation and accelerating growth through targeted and engaging activations.

I can provide end-to-end services from strategy and ideation to marketing and logistics execution. Together, we can connect you to your stakeholders through memorable experiences–virtual and in person–to build and strengthen your relationships.

Check out my full scope of services below.

Notable experiences

Lyra Health

Blend

Anaplan

  • Attribute over 20% of annual sales pipeline (over 40% of marketing attributed pipeline) representing $10M+ in close-won

  • Adapt the event strategy from in-person to virtual to hybrid through the pandemic

  • Scale the event program from 10 events annually to 120+ events

  • Lead a team of 3 event marketers to manage over 120 events/year that includes webinars, trade shows, field events, partner events, annual conference and more

  • Successfully launched and scale Lyra’s customer conference (virtual in 2021, hybrid in 2022)

  • Influence $2M+ in won-opportunities and $10M+ in active pipeline

  • Scale the event program from 10 events annually to 60+ events

  • Launche customer engagement programs including execute retreat, user conference, & customer advisory board

  • Influence $400K+ in direct revenue from won-opportunities and $3M+ in active pipeline

  • Execute over 60 events annually

  • Launch a 7-city roadshow across the US as well as support adapting the program in the EMEA and APAC region

  • Standardize event processes globally